This privacy policy (“Privacy Policy” or “Policy”) describes how CodeFuel Ltd. D/B/A Codefuel and any of its affiliated companies, is part of the Perion Network Ltd. Group (“CodeFuel”, “we”, “us”, or “our”) collect, use and disclose certain information; and the choices you can make about our use of that information. 

CodeFuel is a technology and media company that provides a range of services. We display advertisements, sponsored content or search results provided to us by our search feed partners or advertisers (“Services”). The Services may be offered by other companies including through apps, sites or products that display to you search results and ads by linking to our Services, or by our own developed extensions, software or apps that display the ads and search results through the Services (“CodeFuel Apps” or “Apps”).  

When you use our Services, when you install the CodeFuel Apps, or even we you merely browse our website:, you are trusting us with your information. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can control it.

If you are a California or Colorado resident, please review our CCPA Privacy Notice



We reserve the right to amend this Policy from time to time, at our sole discretion. The most recent version of the Policy will always be posted on the website. The updated date of the Policy will be reflected in the “Last Modified” heading. We will provide notice if these changes are material and, where required by applicable law, we will obtain your consent. Any amendments to the Policy will become effective within 30-days upon the display of the modified Policy. We recommend you to review this Policy periodically to ensure that you understand our most updated privacy practices.



CodeFuel Ltd. is part of the Perion Network Ltd. Group and is incorporated under the laws of the State of Israel, is the “data controller” (as such term is defined under the GDPR or equivalent privacy legislation).

For any question, inquiry or concern related to this Privacy Policy or the processing of your Personal Data, you may contact our privacy team as follows: 

CodeFuel Ltd.,

26 HaRokmim Street, Azrieli Center, Building A, 4th Floor

Holon 5885849, Israel


  • Data Protection Representative for Data Subjects in the EU and UK:

We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact. 

Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit the following website.

Attn: Andreas Mätzler 




You can find here information regarding the data sets we collect, purposes for which we process your data as well as our lawful basis for processing, and how the data is technically processed. In general, we may collect two types of information from you, depending on your interaction with us: 


Non-Personal Data

During your interaction with our Services we may collect aggregated, non-personal non-identifiable information which may be made available or gathered via your access to and use of the Services (“Non-Personal Data“). We are not aware of the identity of the user from which the Non-Personal Data is collected. The Non-Personal Data which is being collected may include your aggregated usage information and technical information transmitted by your device, such as: browser version, operating system type and version, mobile network information, device settings, and software data.


Personal Data

We may also collect from you, during your access or interaction with the Services, individually identifiable information, namely information that identifies an individual or may with reasonable effort be used to identify an individual (“Personal Data” or “Personal Information”). 

For avoidance of doubt, any Non-Personal Data connected or linked to any Personal Data shall be deemed as Personal Data as long as such connection or linkage exists. 

We do not knowingly collect or process any Personal Data constituting or revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning a person’s health or data concerning a person’s sex life or sexual orientation (“Special Categories of Personal Data”). 


The table below details the types of Personal Data we collect, the purpose, lawful basis and processing operations:

Personal Data Processed Through Various Interactions with our Website:

Online Identifiers and Usage: When you access and interact with our website, we collect certain online identifiers such as Cookie ID, IP address or similar unique online identifiers generated, advertising ID, tags (“Online Identifiers”). We may further collect information related to your use and interaction with our website such as directing campaign and URLs, pages viewed, access time and date, duration, etc. (“Usage Data”).
Contact Information:If you voluntarily contact us for support or other inquiries, you may be required to provide us with certain information such as your name, email address, organization name, etc
Newsletter Registration: In the event you sign up to receive our newsletter or other marketing materials, you will be requested to provide your contact details, such as your email address.
Recruitment: When you apply for a position via our website, we will process your CV (and the information included therein), as well as additional information such as your contact information (name, email address and phone number), information regarding your education and skills, employment history, and your photo (to the extent provided by you). Also, where allowed or required by law, we may process diversity and inclusion data regarding your candidacy, such as ethnicity, gender, or any disability. In addition, we may collect further information from public and online sources, referees, and former employers and combine such data with your other data.
Account Data: In the event you are or wish to become our partner, and offer our Services through your app, site, product, that display the ads and search results by linking to our Services etc. (“Publisher”), you can create an account through the website, or an account manager will designate you with an account which can be accessed through the website. The information provided during the registration process or login to your account will include your full name, email address, phone number, country, information about your company, your title and any other information you decide to provide us in connection with the registration. Additionally, you will be required to create a username and password. This information will be processed when you login as well. You represent and warrant that you will not provide us with inaccurate, misleading or false information.
We process such data through our or third party cookies and tracking technologies for analytic, marketing and advertising purposes. In addition, we process such data for operation, security and fraud prevention purposes.
We process such data to provide you with the support you requested or to respond to your inquiry. The correspondence with you may be processed and stored by us in order to improve our customer service.
We will use such data solely in order to provide you with the content that you have requested to receive. These messages contain content defined as "advertisement" or "direct marketing" under the Israeli law.
We will use such data to process your job application and for recruitment management purposes, for further recruitment steps (e.g., interview), and to enable us to comply with corporate governance and legal and regulatory requirements. We may use third parties’ services and platforms to manage the recruitment process, for more information please see
We will use this data in order to create you an account, provide you with account management, support and to provide reports and information about the Services. We will use the email address you provided or the account to send you needed information related to our Services and which are related to our business engagement (e.g., send you a welcome message, notify you regarding any updates, send applicable invoices, reports etc.) and additional occasional communications and updates related to the Services, as well as promotional and marketing emails (“Direct Marketing”). We may also use the information in order to verify your identity.
Where we collect such data for analytic and advertising purposes, we process the data based on your consent which we will obtain through our cookie notice and consent management. You may withdraw consent at any time by using the cookie preference settings. Where we collect such data for operation and security, we process your data based on our legitimate interest.
We process such data subject to our legitimate interest. If we deem necessary, following a legal obligation or to defend our claims, we may store such correspondence for a longer period.
We process such data subject to your consent. You may withdraw consent at any time through the “unsubscribe” link within the email or by contacting us directly. In addition, we will further maintain a suppression file – meaning lists of emails that have requested to opt-out, under our legitimate interest and to ensure we comply with such preference and choice.
We process such data (including use, store and retain it) for the described purposes, based on our legitimate interest. In some cases, for example, where we will ask you to provide health related data or diversity and inclusion data, we will process your data based upon your consent. You may always withdraw consent at any time by contacting us. We will retain your data for records keeping and future defense from legal claims under our legitimate interest. Following the completion of the recruitment process, we may further retain and store the data (including other interactions with us under such process) as part of our internal record keeping, including for legal defense from any future claim, as well as, where we find applicable and subject to applicable law requirements, to contact you in the future for other job position we believe will suit your qualifications.
We process such data for the purpose of performing our contract with you, to provide the Services and to designate your account. Direct Marekting is based on our legitimate interest, you may opt-out at any time.

Interactions with our Apps

Unique Identifier and Usage Data: When you install and use the CodeFuel Apps we create an installation identifier that is identified with your device. We further collect Usage Data (as defined above).
Device Identifiers and Installer Apps: We collect information when your device contacts our servers. This information includes your device type and carrier name, crash reports, and apps or software you have installed.
We process the Usage Data subject to our contractual obligations with you, to enable the operation of the App. Other purposes, such as operational and security, are based on our legitimate interest.
Where we collect such data for operation and security, we process your data based on our legitimate interest. Otherwise, we will seek your consent.
We process the Usage Data subject to our contractual obligations with you, to enable the operation of the App. Other purposes, such as operational and security, are based on our legitimate interest.

IInteractions with the Service

Identifiers: We store the information that we collect with unique identifiers tied to the browser, application, or device you are using and being offered with the Services.
Views and interactions on SERP and with content and ads: We collect information about views and interactions with the search results or ads so we can provide aggregated reports to our Publishers offering the Service, we review if the ad was likely seen, for example the advertisement you have viewed or clicked on, your search queries, pages viewed, access time and date, directing URLs, etc. Note that such information is further shared with our otherwise Publishers, Search Partners, or directly collected by them.
Location: Based on the IP address or other information we may obtain such as zip code, we can approximately know your location.
Search Terms and browsing history. Note that such information is further shared with our Search Partners, or otherwise directly collected by them. We further share this information with our Search Partners, so that they can deliver the search result page (“SERP”) and with advertiser so they can deliver ads based on your interest.
Activity on third-party sites and apps that use our Services: When a Publisher offers our Services, we need to track and ensure they deliver and display the Services as we agreed. Therefore, each Publisher is designated with an identifier which is also associated with that Publishers’ users. Through this identifier we are able to process your activity on their apps, sites, products. This information includes the information listed above- the ads you view and click, the search terms and search history. Note that such information is further shared with our Search Partners, or otherwise directly collected by them.
This allows us to maintain your preferences across browsing sessions, your preferred language or whether to show you more relevant search results or ads based on your activity.
We use data for analytics and measurement to understand how our services are used, so that we can improve it. We also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns and provide them with reports. We process such data to provide and operate the advertising related features of our Services.
We use this information for language preference and contextual advertisement- ads based on your general location. We further use this to understand where our partners are offering our Services.
We use your information to deliver our Services, such as processing the terms you search for in order to return results. We may also show you personalized ads based on your search terms. For example, if you search for “coffee” you may see an ad for coffee makers.
Same purposes and listed above, including the use of aggregated data to provide our partners that are offering and displaying our Services, reports and information on the ad campaigns.
We collect such data for the operation and security purposes and we will process such data based on our legitimate interest. Where the use is made for optimizing the content, search or ads, it is part of our efforts to improve to Service, and therefore based on contract.
We process this data based on our contract with you, so that we can improve our Services, and we use the aggregated data to provide Publisher’s with reports and information on the ad campaigns.
Our legitimate interest.
We process this data based on our contract with you. For targeted advertising purpose, our partners will obtain consent as required by law and send us the consent signal through technical means.
Same bases as set forth above.

We use various technologies to collect and store the information listed above, including cookiespixel tags, local storage, databases and server logs. We use different technologies to process your information listed above, for the purposes listed above. We use systems that analyze your activity to provide you with customized search results, personalized ads, or other features tailored to how you use our services. We analyze your activity also to detect abuse such as spam, malware, and illegal content. 

Therefore, the actual processing operation per each purpose of use and lawful basis detailed in the table above, may differ. Such processing operation usually includes set of operations, made by automated means, such as collection, storage, use, disclosure by transmission, erasure or destruction. Transfer of Personal Data to third party countries as further detailed in the International Data Transfer section is based on the same lawful basis as stipulated in the table above. 

In addition, we may use certain Personal Data to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity thefts and any other misuse of the Services and to enforce our policies and agreements, as well as to protect the security or integrity of our databases and the Services, and to take precautions against legal liability. Such processing is based on our legitimate interests. 



Depending on the nature of your interaction with the Services, we may collect information either automatically or voluntarily provided by you. Automatic collection of information is usually made through the use of cookies, pixel tags, local storage, , databases, and server logs



When you browse our website, we, or our third party vendors, place “cookies”, “pixels” or “web beacons”, that collect certain information about your usage and interaction with the website and use this information for marketing CodeFuel and the Services CodeFuel offers, to find leads and prospects, as detailed in the table above. We also use these tools for analytic purposes as detailed above.   

First party cookies are very helpful and can be used for various different purposes such as allowing you to navigate between pages efficiently and making the interaction between you and our website quicker The use of cookies is a standard industry-wide practice. 

You can find more information about cookies at

The cookies we use on are website are: 

The Cookies we use are available in the cookie list linked from the footer on our website. 


Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You may set your browser to block all cookies, including cookies associated with our Services, or to indicate when a cookie is being used by us, by adjusting the privacy and security settings of your web browser. Please refer to the support page of your browser to learn more about how you can adjust your privacy and security settings. Additionally, you may opt out of certain advertisers’ cookies and browser-enabled, interest-based advertising. 

Please note that once you choose to opt out or disable cookies, some features of the Services may not operate properly and your online experience may be limited. In addition, even if you do opt-out, you may still receive some content and advertising, however, it will not be targeted content or advertising. 


As detailed below, while using our Services, we or our partners may place cookies on the browser from which the Services are offered and displayed to you. Please note that, our third-party advertising partners may independently collect, through the use of such tracking technologies, some or all types of Personal Data detailed above, as well as additional data sets, including to combine such information with other information they have independently collected relating to your online activities across their network of websites, for the purpose of enhanced targeting functionality and delivering personalized ads, as well as providing aggregated analytics related to the performance of the Service you interacted with. These third parties collect and use this information under their own privacy policies, and are responsible for their practices.



We share your Personal Data with third parties, including with Business Partners or service providers that help us provide our Services. You can find here information about the categories of such third-party recipients.

Search feed provider (“Search Partner”)
Media Buyers
Service Providers
Enforcement Of Our Rights and Security Detections.
Any Acquirer of Our Business
Legal and Law Enforcement
Unique identifiers, IP address, location and Usage Data, activity data and the search term.
Unique identifiers, IP address, user activity data.
Online Identifiers, location, activity data.
Unique identifier and IP address
All types of Personal Data
All types of Personal Data
All types of Personal Data
Subject to law enforcement authority request.
We share the search terms so that the Search Partner can display the SERP.
We share this data through reports which includes analytic, performance of ad campaigns, ads viewed and clicked in an aggregated way, as well as for and security purpose (such as fraud detection).
We share this data with our advertising partners, so they will be able to place ads that best suit such the webpage you are viewing and your activity.
In some cases when we buy media online, we may submit unique identifier. The unique identifier provided to the media owner, may become personally identifiable when such media owner combines our parameters with its own existed information about you, to which you gave your consent when first interacting with such media owner’s services (for example social media Services).
We may disclose Personal Data to our trusted agents and service providers (including, but not limited to, our Cloud service provider, our analytics service provider, our CRM provider, etc.) so that they can perform requested services on our behalf. Thus, we share your data with third party entities, for the purpose of storing such information on our behalf, or for other processing needs. These entities are prohibited from using your Personal Data for any purposes other than providing us with requested services.
We may disclose Personal Data to enforce our policies and agreements, as well as defend our rights, including the investigation of potential violations thereof, alleged illegal activity or any other activity that may expose us, you, or other users to legal liability, and solely to the extent required. In addition, we may disclose Personal Data to detect, prevent, or otherwise address fraud, security, or technical issues, solely to the extent required.
We may share Personal Data, in the event of a corporate transaction (e.g., sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our affiliated companies or acquiring company will assume the rights and obligations as described in this Policy.
We may disclose certain data to law enforcement, governmental agencies, or authorized third parties, in response to a verified request relating to terror acts, criminal investigations or alleged illegal activity or any other activity that may expose us, you, or any other user to legal liability, and solely to the extent necessary to comply with such purpose.

Where we share information with services provider and agents, we ensure they only have access to such information that is strictly necessary in order for us to provide the Services. These parties are required to secure the data they receive and to use the data for pre-agreed purposes only, while ensuring compliance with all applicable data protection regulations (such service providers may use other non-personal data for their own benefit). 



We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. We allow you to exercise certain choices, rights, and controls in connection with your information. Depending on your relationship with us, your jurisdiction and the applicable data protection laws that apply to you, you have the right to control and request certain limitations or rights to be executed. 

For California residents, please see our CCPA Notice

For detailed information on your rights and how to exercise your rights, please see the Data Subject Request Form (“DSR”) available here.

Certain rights can be easily executed independently by you without the need to fill out the DSR Form:

  • You can correct or delete the Contact Information or Account Data at any time, through the account settings on the website;
  • You can you can opt-out from receiving our marketing emails by clicking “unsubscribe” link;
  • you can withdraw consent for processing Personal Data for analytics or marketing purposes, by using the cookie settings on the website, or as detailed in the section below: 



As part of our Services, we will share certain Personal Data with Search Partners and they might further independently collect Personal Data, both of us act as an independent controller or “business” as such term are defined by applicable laws, we are required to each provide you with disclosure, consents and options to opt out. Therefore, your Personal Data shall be further subject to such Search Partner’ policies (as applicable), as follows: 

Microsoft (Bing): Microsoft privacy policy is available HERE. In addition, opt out information which will enable you to limit data collection by Microsoft is available HERE.   

Oath (Yahoo): Oath privacy policy is available HERE. In addition, opt out information which will enable you to limit data collection by Oath is available HERE.   

You may opt-out directly from third party retargeting cookies or other ad-technology trackers through self-regulatory services. For more information, please visit:

Digital Advertising Alliance (US) HERE 

Digital Advertising Alliance (Canada) HERE 

Digital Advertising Alliance (EU) HERE  

Network Advertising Initiative HERE 

Use the Global Privacy Control (“GPC”) signals.

You can also opt out of interest-based advertising with some of the service providers we use, such as Google HERE , Google Analytic HERE.  

Please note that, if you opt out of interest-based advertising, some information will still be collected for other purposes, such as research, analytics, and internal operations. You will also continue to receive contextual advertisements, but they may be less relevant to your interests.

On many mobile devices, you can control interest-based advertising through your device’s settings. These options can include resetting your device’s advertising ID or selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android devices) in your device settings.

Ad choices settings and options will vary depending on your browser and device settings, and this is not an exhaustive list. Please note that your opt-out choices will only apply to the specific browser or device from which you opt out. We encourage you to explore your device and browser settings to better understand your choices.



In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you will express your preference to opt-out, where applicable. 

The retention periods are determined according to the following criteria:

  1. For as long as it remains necessary in order to achieve the purpose for which the Personal Data was initially processed. For example: if you contacted us, we will retain your contact information at least until we will address your inquiry.
  2. To comply with our regulatory obligations. For example: transactional data will be retained for up to seven years (or even more under certain circumstances) for compliance with our bookkeeping obligations purposes.
  3. To resolve a claim we might have or a dispute with you, including any legal proceeding between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.

Other circumstances in which we will retain your Personal Data for longer periods of time include: (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data. Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.



We work hard to protect Personal Data we process from unauthorized access or unauthorized alteration, disclosure or destruction. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry such as: encryption using SSL, we minimize amount of data that we store on our servers, restrict access to Personal Data to CodeFuel employees, contractors and agents, etc. Note that, we cannot be held responsible for unauthorized or unintended access that is beyond our control, and we make no warranty, express, implied or otherwise, that we will always be able to prevent such access.

Please contact us at: if you feel that your privacy was not dealt with properly, in a way that was in breach of our Privacy Policy or if you become aware of a third party’s attempt to gain unauthorized access to any of your Personal Data. We will make a reasonable effort to notify you and the appropriate authorities (if required by applicable law) in the event that we discover a security incident related to your Personal Data. 



Our data servers in which we host and store the information are located in the US. The Company’s HQ are based in Israel in which we may access the information stored on such servers or other systems such as the Company’s ERP, CRM and other systems. In the event that we need to transfer your Personal Data out of your jurisdiction, we will take appropriate measures to ensure that your Personal Data receives an adequate level of protection as required under applicable law. Furthermore, when Personal Data that is collected within the European Economic Area (“EEA“) is transferred outside of the EEA to a country that has not received an adequacy decision from the European Commission, we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the standard contractual clauses approved by the European Union. Thus, we will obtain contractual commitments and or assurances from the data importer to protect your Personal Data, using contractual protections that EEA and UK regulators have pre-approved to ensure your data is protected (known as standard contract clauses), or rely on adequacy decisions issued by the European Commission. Some of these assurances are well recognized certification schemes.



Third Party App implementing our Services and any content or digital assets made available through your interaction with Third Party Content are provided directly by their owners or operators and governed by their own terms and privacy policies. Although we do require our Business Partners to ensure full compliance and transparency, we are not responsible for the privacy practices or the content of such Business Partners. 



The Services are not intended for use by children (the phrase “child” shall mean an individual that is under the age defined by applicable law which with respect to the EEA is under the age of 16 and with respect to the US, under the age of 13) and we do not knowingly process children’s information. We will discard any information that we receive from a user that is considered a “child” immediately upon our discovery that such a user shared information with us. Please contact us at: if you have reason to believe that a child has shared any information with us.