Ad ExchangeAn ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated(...)
Ad FormatThe types of ads that can be displayed in your website (such as native, display, video etc).
Ad ImpressionAn advertisement impression occurs each time a consumer is exposed to an advertisement, clicking is not taken into account.
Ad MarketplaceAn ad marketplace is where ad networks and exchanges combine with advertisers and publishers of all sizes to create an exchange for all ads.
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