Glossary

• Ad ExchangeAn ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated(...)
• Ad FormatThe types of ads that can be displayed in your website (such as native, display, video etc).
• Ad ImpressionAn advertisement impression occurs each time a consumer is exposed to an advertisement, clicking is not taken into account.
• Ad MarketplaceAn ad marketplace is where ad networks and exchanges combine with advertisers and publishers of all sizes to create an exchange for all ads.

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